Introduction to STAMMA and STAMMAFest
STAMMA is a UK-based charity dedicated to supporting individuals who stammer and their families, employers and educators. They also campaign to change public attitudes to stammering and train organisations to work in ways that are inclusive for their staff, customers and service users who stammer.
Their flagship event, STAMMAFest, is a biennial conference that attracts participants from around the world. The conference offers workshops, networking opportunities, and a welcoming environment for people to share their stories and connect with others who stammer.
Features Used
Ticketing
Add-ons
Access Control
Reporting
Digital Tickets
Check In
Transitioning To A Streamlined Digital Ticketing System
Challenge
STAMMA's previous conferences were sold through a Salesforce-based booking process that lacked essential features like enforcing allocation limits, issuing digital tickets, and seamlessly collecting attendee information such as dietary preferences and accessibility requirements. This led to labour-intensive manual processes, inconsistent data, and a fragmented customer experience.
Solution
By switching to Different Breed, STAMMA automated ticketing and introduced new categories for early bird, volunteer, and general admission. They can now easily apply business rules to ensure they never oversell, and dynamic checkout forms collect all necessary event data in a format that integrates smoothly with Salesforce. This streamlined process allows STAMMA to sell with confidence while maintaining the comprehensive data collection they rely on.
A Simpler Process For Syncing Data
Challenge
STAMMA struggled to find a system that seamlessly integrated with their existing Salesforce CRM. With a small core team, they lacked the resources to upskill and maintain a separate CRM or manage the complexities of syncing a custom-built system with Salesforce. As a critical tool for maintaining customer engagement and communication, any issues with this integration could result in significant overhead, added stress, and potentially disrupt their ability to keep supporters informed and engaged with the charity.
Solution
By leveraging our built-in reporting features, STAMMA is able to streamline the data integration process. The ability to export sales data in XLS and CSV formats provides full control over how the data is uploaded and matched within their CRM system. This approach makes it easy for the data team to track sales and keep customer records current, ensuring smooth operations and continuous engagement with supporters.
Helping Volunteers Easily Manage Check In
Challenge
In previous years, STAMMA faced significant challenges with their event check-in process. Relying on volunteers and spreadsheets to manage attendees quickly became unmanageable, as multiple people accessing the same document increased the risk of errors, loss, or damage. They couldn't be certain that every attendee had a valid ticket. Additionally, after the event, the data had to be manually entered into their CRM system to track attendance and generate an accurate event overview, making the process complex, labour intensive and time consuming.
Solution
Our digital check-in solution was quickly embraced by STAMMA as a more efficient alternative. The team were onboarded with new, easy to use equipment to enable the use of digital ticket QR codes, allowing volunteers to verify attendance with a simple scan. This solution eliminates the need for manual processes, ensuring a smooth and consistent check-in experience for both volunteers and attendees.
