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We Are Of A Different Breed ®

Founded by disabled individuals, driven by people passionate about a future of equal events, Different Breed ® creates technology that empowers equal opportunities for disabled individuals to find and access events.

Our Mission

Create experiences that break down barriers and bring people together.

Why We Exist

We are using lived experiences to disrupt an industry that has long treated disabled communities as an afterthought. We are advocating for change and creating real world solutions to problems to ensure that current and future generations have equal access to events.

We See The Current State of Events

  • 4/5

    People experience problems booking accessible tickets.

  • 73%

    Are put off buying tickets to gigs due to difficulty booking for their needs.

  • 79%

    Feel discriminated against when trying to book accessible tickets.

(Source: Attitude Is Everything State Of Access Report)

And The Difference In Experiences

Regular Booking Experience

Booking tickets in under 30 minutes, with real-time purchase confirmation, is the standard experience most people expect.

This is a seamless process, however, it is not designed for individuals with disabilities.

Disabled Booking Experience

For disabled event-goers, booking tickets involves a lengthy process often termed a "reasonable adjustment", which can take days to complete by which point ticket availability.

The lack of accessible ticket buying options forces them to rely on email and phone support which slows down the process, and sometimes means engaging with staff who are not trained to understand their needs.

They are then required to prove our eligibility by submitting private medical documents, which can be easily misinterpreted by event organisers, leading to denial and discrimination through no fault of their own.

This so-called reasonable adjustment demands a multi-day application process, varying with each event they wish to attend.

People navigate these hurdles just for the chance to secure a single ticket.

These Are Real People

"As a fan, I'm used to the letdowns. But seeing the disappointment in my child's eyes is a whole new level of heartbreak." |

- Sarah, parent of a young fan

Age: 35

All the quotes above are from real disabled individuals who have shared their experiences on Reddit groups and Instagram comments for events just like yours. They highlight how uncontrollable conditions have caused them to miss out on events.

They are your friends, work colleagues and family members who are forced to watch from the sidelines as part of the 14.1 million people in the UK who are not yet offered equal experiences to attend live events.

We Are Committed To Fixing This

We understand what it feels like to be left out because of conditions we have no control over. Our founder was inspired to create Different Breed ® because of his life-long struggle with a stammer. Now we are bringing empathy and lived-experience driven innovation that transforms what event teams can offer to disabled audiences.

Our goal is simple, we want to empower people with disabilities to book tickets online with ease and independence, just like everyone else.

Read Our Story

Meet The Team

Our small multi-disciplinary leadership team and advisors that champion inclusion and equality.

Team: Now Showing Slide 1
  • A man with black hair and round glasses, looking to the side smiling.

    Craig Pryde

    Founder & CEO

    Award-winning software engineer and accessibility advocate with a passion for creating a more inclusive future for events.

  • A man with short hair, wearing a black suit jacket smiling.

    Daniel Cook

    Advisor

    Experienced manager in the sports and live events sector, deeply committed to delivering exceptional customer experiences and fostering inclusive events.

  • This is an image of a woman with a confident expression. She has medium-length brunette hair styled straight with a side parting. Her skin tone is fair, and she has subtle makeup on, including what appears to be mascara and a soft pink lipstick. She is looking directly at the camera with a slight smile. The woman is wearing what seems to be a light grey top or dress with a rounded neckline. The background is nondescript and blurred, putting the focus on her.

    Anna Wiseman

    Advisor

    Anna has been committed to creating inclusive spaces and experiences throughout her career in the culture and entertainment sectors.

  • A man with short hair and glasses sitting at a computer desk smiling

    Dave Powell

    Advisor

    Ticketing expert with over 30 years experience managing ticketing for events and exhibitions and optimising there underlying systems. An advocate for inclusivity.

  • A Woman with blonde hair and black glasses wearing a pink cardigan smiling

    Lousie Parry

    Advisor

    Seasoned ticketing professional, Passionate about creating inclusive and accessible theatre experiences, with an unwavering commitment to customer satisfaction.

  • Brittish Short hair cat sleeping curled up on computer chair.

    Leia Pryde

    Director of Purr-spectives

    Inspires creativity by engaging in quirky behaviour like sitting on keyboards or gazing thoughtfully.

Interested In Helping Us?

We are on the lookout for voluntary advisors with backgrounds in sales, marketing and design who are passionate about accessibility and can commit a few hours each month to helping Different Breed ® re-shape an industry.

If this sounds like fun to you, Simply reach out to our CEO Craig on LinkedIn mentioning you are interested in a board position and we can chat about what's involved.

Let's Chat