We Are Of A Different Breed ®

We see a world where unforgettable live experiences are truly accessible to everyone, because inclusion is built in, not bolted on.

Our Mission

To help event teams deliver world-class experiences that everyone can access.

Our Why

As a disabled-led company, we've experienced the barriers that often exclude disabled fans from live events.

That's why we're building the tools we always wished existed, to make inclusion effortless, scalable, and meaningful for both events and their fans.

Because Every Fan Deserves Better

"As a fan, I'm used to the letdowns. But seeing the disappointment in my child's eyes is a whole new level of heartbreak." |

- Sarah, parent of a young fan

Age: 35

All the quotes above are from real disabled individuals who have shared their experiences on Reddit groups and Instagram comments for events just like yours. They highlight how uncontrollable conditions have caused them to miss out on events.

We Are Leading The Way To An Inclusive Future

We know what it feels like to be excluded due to circumstances beyond our control. Born from a lifelong struggle with a stammer, Different Breed ® is driven by the lived experiences of disabled event-goers. We bring empathy-led innovation to transform what event teams can offer to their disabled fans.

Our goal is simple: to empower people with disabilities to easily and independently find the information they need online, creating a more inclusive and accessible experience for everyone.

Read Our Story

Meet Our Team

Our small lived experience leadership team and expert advisers that are advocating for change through solutions.

Team: Now Showing Slide 1
  • A man with black hair and round glasses, looking to the side smiling.

    Craig Pryde

    Chief Executive Officer (CEO)

    Award-winning software engineer and accessibility advocate with a passion for creating a more inclusive future for events.

  • A man with short hair, wearing a black suit jacket smiling.

    Dan Cook

    Board Avisor - Stadiums & Global Events

    Experienced manager in the sports and live events sector, deeply committed to delivering exceptional customer experiences and fostering inclusive events.

  • Person with long, light blonde hair wearing sunglasses, smiling while standing in front of a blurred background.

    Scarlett Heselwood

    Board Advisor - Lived Experience

    Passionate festival accessibility coordinator and event-goer with firsthand experience of the challenges disabled individuals face when booking and attending events.

  • A smiling woman with straight, shoulder-length brown hair is seated in front of vertical blinds. She's wearing a black top and has a warm expression.

    Niamh McAnespie

    Board Advisor - Lived Experience

    Advocate for accessible events and AIE future leader, Niamh brings invaluable insights as a disabled individual with a commitment to breaking down barriers in the live events space.

  • This is an image of a woman with a confident expression. She has medium-length brunette hair styled straight with a side parting. Her skin tone is fair, and she has subtle makeup on, including what appears to be mascara and a soft pink lipstick. She is looking directly at the camera with a slight smile. The woman is wearing what seems to be a light grey top or dress with a rounded neckline. The background is nondescript and blurred, putting the focus on her.

    Anna Wiseman

    Board Advisor - Startegy & Partnerships

    Anna has been committed to creating inclusive spaces and experiences throughout her career in the culture and entertainment sectors.

  • A man with short hair and glasses sitting at a computer desk smiling

    Dave Powell

    Advisor - Strategy & Ticketing

    Ticketing expert with over 30 years experience managing ticketing for events and exhibitions and optimising there underlying systems. An advocate for inclusivity.

  • A Woman with blonde hair and black glasses wearing a pink cardigan smiling

    Lousie Parry

    Board Advisor - Theatre & Performing Arts

    Seasoned ticketing professional, Passionate about creating inclusive and accessible theatre experiences, with an unwavering commitment to customer satisfaction.

  • A woman wearing a black top and a gold necklace, smiling softly at the camera.

    Katie Hester

    Board Advisor - Live Music

    Live events professional with nearly a decade of experience leading accessibility for large-scale festivals and music events across the UK.

  • Brittish Short hair cat sleeping curled up on computer chair.

    Leia Pryde

    Director of Purr-spectives

    Inspires creativity by engaging in quirky behaviour like sitting on keyboards or gazing thoughtfully.

Interested In Helping Us?

We are on the lookout for voluntary advisors with backgrounds in sales, marketing and design who are passionate about accessibility and can commit a few hours each month to helping Different Breed ® re-shape an industry.

If this sounds like fun to you, Simply reach out to our CEO Craig on LinkedIn mentioning you are interested in a board position and we can chat about what's involved.

Let's Chat