We Are Of A Different Breed ®
We see a world where unforgettable live experiences are truly accessible to everyone, because inclusion is built in, not bolted on.
Our Mission
To help event teams deliver world-class experiences that everyone can access.
Award-Winning Innovation
Where advocacy meets action, and inclusion becomes innovation.
A Team Connected By Shared Values
"Because of my stammer, I was excluded from events that relied on phone calls. I started Different Breed to give every fan the information they need to feel confident attending." |
- Craig Pryde, Founder & Chief Executive Officer
Meet The Change Makers
Our small lived experience leadership team and expert advisers that are advocating for change through solutions.
Craig Pryde
Chief Executive Officer (CEO)
Award-winning software engineer and accessibility advocate with a passion for creating a more inclusive future for events.
Dan Cook
Chief Operating Officer (COO)
Experienced senior leader in the sports and live events sector, deeply committed to delivering exceptional customer experiences and fostering inclusive events.
Cally Willoughby-Ward
Board Advisor - Marketing & Communications
Purpose-driven marketing leader, focused on inclusive storytelling and elevating access across sport and live events.
Dave Powell
Board Advisor - Strategy & Ticketing
Ticketing expert with over 30 years of experience managing ticketing for events and exhibitions.
Scarlett Heselwood
Board Advisor - Lived Experience
Passionate festival accessibility coordinator and event-goer with firsthand experience of the challenges disabled individuals face when booking and attending events.
Niamh McAnespie
Board Advisor - Lived Experience
Advocate for accessible events and AIE future leader, Niamh brings invaluable insights as a disabled individual with a commitment to breaking down barriers in the live events space.
Lousie Parry
Board Advisor - Theatre & Performing Arts
Seasoned ticketing professional, Passionate about creating inclusive and accessible theatre experiences, with an unwavering commitment to customer satisfaction.
Leia Pryde
Director of Purr-spectives
Inspires creativity by engaging in quirky behaviour like sitting on keyboards or gazing thoughtfully.
Our Founding Story
Built from lived experience, Different Breed® is our answer to a system that makes access harder than it should be. We're driven by frustration, but powered by the belief that a more inclusive world is entirely possible.