We Are Of A Different Breed ®
We see a world where unforgettable live experiences are truly accessible to everyone, because inclusion is built in, not bolted on.
Our Mission
To help event teams deliver world-class experiences that everyone can access.
Our Why
As a disabled-led company, we've experienced the barriers that often exclude disabled fans from live events.
That's why we're building the tools we always wished existed, to make inclusion effortless, scalable, and meaningful for both events and their fans.
Because Every Fan Deserves Better
"As a fan, I'm used to the letdowns. But seeing the disappointment in my child's eyes is a whole new level of heartbreak." |
- Sarah, parent of a young fan
Age: 35
All the quotes above are from real disabled individuals who have shared their experiences on Reddit groups and Instagram comments for events just like yours. They highlight how uncontrollable conditions have caused them to miss out on events.
We Are Leading The Way To An Inclusive Future
We know what it feels like to be excluded due to circumstances beyond our control. Born from a lifelong struggle with a stammer, Different Breed ® is driven by the lived experiences of disabled event-goers. We bring empathy-led innovation to transform what event teams can offer to their disabled fans.
Our goal is simple: to empower people with disabilities to easily and independently find the information they need online, creating a more inclusive and accessible experience for everyone.

Meet Our Team
Our small lived experience leadership team and expert advisers that are advocating for change through solutions.
Craig Pryde
Chief Executive Officer (CEO)
Award-winning software engineer and accessibility advocate with a passion for creating a more inclusive future for events.
Dan Cook
Board Avisor - Stadiums & Global Events
Experienced manager in the sports and live events sector, deeply committed to delivering exceptional customer experiences and fostering inclusive events.
Scarlett Heselwood
Board Advisor - Lived Experience
Passionate festival accessibility coordinator and event-goer with firsthand experience of the challenges disabled individuals face when booking and attending events.
Niamh McAnespie
Board Advisor - Lived Experience
Advocate for accessible events and AIE future leader, Niamh brings invaluable insights as a disabled individual with a commitment to breaking down barriers in the live events space.
Anna Wiseman
Board Advisor - Startegy & Partnerships
Anna has been committed to creating inclusive spaces and experiences throughout her career in the culture and entertainment sectors.
Dave Powell
Advisor - Strategy & Ticketing
Ticketing expert with over 30 years experience managing ticketing for events and exhibitions and optimising there underlying systems. An advocate for inclusivity.
Lousie Parry
Board Advisor - Theatre & Performing Arts
Seasoned ticketing professional, Passionate about creating inclusive and accessible theatre experiences, with an unwavering commitment to customer satisfaction.
Katie Hester
Board Advisor - Live Music
Live events professional with nearly a decade of experience leading accessibility for large-scale festivals and music events across the UK.
Leia Pryde
Director of Purr-spectives
Inspires creativity by engaging in quirky behaviour like sitting on keyboards or gazing thoughtfully.
Interested In Helping Us?
We are on the lookout for voluntary advisors with backgrounds in sales, marketing and design who are passionate about accessibility and can commit a few hours each month to helping Different Breed ® re-shape an industry.
If this sounds like fun to you, Simply reach out to our CEO Craig on LinkedIn mentioning you are interested in a board position and we can chat about what's involved.