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World-Class Fan Engagement & Audience Insights Software

We're redefining the fan journey by turning inclusion into a growth engine, answering needs before they become questions and turning compliance into a commercial advantage.

Inside view of principality stadium, with players on pitch and pyrotechnics in the background.
A stylized Welsh Rugby Union emblem featuring three feathers and the letters "WRU" below a horizontal line.

48% Reduction In Support Cases

We Turn Inclusion Into A Growth Engine

  • 250K

    Monthly Unique Visitors

  • 48%

    Drop In Support Cases

  • 850K

    Fans Reached Per Month

  • 7.1M

    Monthly Interactions

Trusted By National Stadiums, Sports Clubs, Sports Unions And Festivals

Explore some of the guides our customers have created to connect with their fans.

  • A stylized stadium icon with sharp, angular lines, accompanied by the words "Stadiwm Principality Stadium" beneath it.
  • The words "Radar Festival" in bold, modern typography with geometric spacing.

Transform The Fan Experience Through Personalised Engagement

  • Design In Minutes

    Build branded, interactive guides using intelligent blocks designed for your events.

    A grid of available content blocks on Different Breed. Along with guide ideas such as Match-day and hospitality guides.
  • Instant Self-Service

    Deliver a personalised experience that automatically adapts to suit every fan's needs.

    An interface detailing a website url based on your club name with the text Simply send a link. Also detailing different legislation types supported: EA2010, EAA2025, Martyns Law and WCAG AA & AAA.
  • Inform Strategy, Fuel Growth, Know Your Fans.

    Unlock deep fan insights with real-time engagement tools designed for team collaboration. Master your reporting effortlessly, slash support queries by up to 48%, and open new revenue streams by offering sponsors premium, venue-controlled ad space.

    Various charts with the text "~48% drop in support cases", "Increase In Partner Spend" and "Advanced EDI Reporting"

Create A Lasting Impression

With an experience that attracts new fans, excites existing supporters, and keeps them coming back for more.

  • Generate Revenue

    A central knowledge base that drives self-service and cuts down on inbound enquiries.

  • Make Data Backed Decisions

    Powerful insights to inform strategies, highlight opportunities to optimise your match-day experience and reach new fans.

  • Industry Leading Levels Of Inclusion

    Delivered in an experience that is completely personalised to each fan, reduces support cases, offers industry-leading accessibility compliance and delivers comprehensive insights to drive your EDI strategies.

  • Built By The People Who Need It Most

    Built from lived experience of supporters, disabled fans and event delivery teams, we turn inclusion into a growth engine.

As Featured By

  • Ticketing Business Logo
  • Leaders For Accessibility Logo
  • Music Ally Logo
  • Access All Areas Logo

Measured By Real World Impact

  • 48% Fewer Support Cases

    Providing fans with the clarity they need to book with confidence.

  • Record-Breaking Sales

    Setting a new benchmark for accessible ticket growth and fan engagement.

  • Intelligent Capacity

    Opening up dedicated access areas by empowering fans to book throughout the stadium.

  • 90% Self Service Success

    Fans successfully managed their own requirements without needing manual intervention.

  • New Experience Partnerships

    Opening the door to game-changing enhancements like GiveVision and Sensory Room integration, all powered and proven by fan data.

  • Commercial Media Value

    Generating high-yield digital inventory by turning fan engagement into measurable ad revenue.

  • Tixserve
  • Secutix
  • See Tickets

Zero-Friction Adoption With Your Existing Providers

Get more done with the systems you already use.

Logo: White Dog Mascot With Shades on Pink Background.

Free Up Your Time & Focus More On Your Fans

Patch AI writes your alt text, reads your data, and lightens your team's load. That means faster fixes, better insights and happier fans.

Innovation That Matters

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    Now Available!

    Quick Access From The Home Screen

    Fans can save their guides directly to their phone’s home screen with our installable web app. No App Store downloads, no maintenance for your team, and a seamless experience for your supporters.

  • Preview showing a chat bubble positioned in the corner of an event guide.
    In Development

    Offer Personalised Answers Anywhere

    Our chatbot answers repetitive questions 24/7 using only the verified data in your guides. It reduces your inbox volume while opening up new sponsor inventory and commercial upsell opportunities.

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    In Development

    Adapt Your Websites To Suit Fans Needs

    Give fans control over their experience with an industry-leading accessibility widget. Whether it’s dyslexia-friendly fonts or seizure-safe modes, we help you fulfil your EAA 2025 and WCAG 2.2 AA obligations automatically.