Fan Guides That Deliver World-Class Experiences Everyone Can Access

Create dynamic, personalised fan journeys that reduce support demand, meet accessibility standards, and drive real progress toward your venue's DE&I goals.

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  • A stylized Welsh Rugby Union emblem featuring three feathers and the letters "WRU" below a horizontal line.
  • A stylized stadium icon with sharp, angular lines, accompanied by the words "Stadiwm Principality Stadium" beneath it.
  • The words "Radar Festival" in bold, modern typography with geometric spacing.
  • Text based logo with the words "Brockwell Live" in a bold, modern font.
  • A vibrant, colorful logo featuring the words "Mighty Hoopla" in a playful, purple font with white outline.
  • The word "Field Day" in bold capital letters.
  • A triangular logo featuring a stylized illustration of a person's face, with the words "Bass Therapy" in a circular border and "J-Fest" at the bottom.
  • The word "Wide Awake" in bold uppercase letters, with some letters appearing fragmented or partially obscured.
Screenshot of the Elder Grass Rime - London Accessibility Guide interface, part of Different Breed Demos. The interface features a sidebar menu on the left with categorized sections, including 'About Aurora Arena,' 'Tickets & Entry,' 'Entrance & Assistance,' and 'Facilities and Amenities,' each containing sub-pages like 'General Overview,' 'Accessible Parking and Drop-Off Zones,' and 'Using the Gates.' The main content area on the right displays a banner image of a female singer performing on stage under blue spotlights. The title reads 'Elder Grass Rime - London Accessibility Guide,' last updated on January 11, 2025, with linked accessibility needs displayed as 'VI' (Visual Impairments), 'CIF' (Chronic Illnesses & Fatigue), and 'MHE' (Mental Health & Emotional Support).

Driving Results For Stadiums, Arenas & Sports Clubs

Our platform helps event teams at every scale reduce support cases by nearly 50% while increasing guide views by over 60%, all while scaling effortlessly to meet the demands of world-class events. From sport to live music, we support national venues in meeting compliance obligations, advancing DE&I outcomes, and unlocking new revenue from underserved audiences.

A diverse group of friends at a social gathering, smiling and posing for a selfie. One woman is in a wheelchair, holding a beer glass, while a man beside her takes the photo. Others in the background are also enjoying their drinks and the company. The setting appears to be a warm and welcoming party.

  • 148K

    Monthly Unique Visitors

  • 48%

    Drop In Support Cases

  • 856K

    Fans Reached Per Month

  • 7.2M

    Monthly Interactions

A screenshot of the filtering options for the Elder Grass Rime Accessibility Guide. Filters include categories such as Visual Impairments, Mobility & Physical Disabilities, Chronic Illnesses & Fatigue, Mental Health & Emotional Support, Neurodivergent & Sensory Needs, and Cognitive Disabilities. Each category has a brief description and a selectable "Selected" status.
Highlight Content Based On Fans Accessible Needs

Customer Support

Reduce Support Cases By Up To 50% With Personalised Information

Our dynamic filters let fans personalise their experience and see the information most relevant to them, reducing confusion, anxiety, and support requests. Some venues have seen a drop in support case volumes of up to 50% within weeks of launch.

A screenshot of the "Accessibility Preferences" panel for the Elder Grass Rime Accessibility Guide. Options include toggles for Seizure Safe mode, Vision Impairment enhancements, ADHD Friendly adjustments, and Cognitive Disability support. Content adjustments such as font size, dyslexia-friendly font, and letter spacing are also available. Highlighted sections include reset preferences and content adjustment buttons.
Customise The Entire Interface Based On Accessible Needs

DE&I

Protect Your Venue From Risk and Reputational Harm

Non-compliance with accessibility standards can lead to significant financial and reputational consequences. Our platform helps you stay ahead of evolving regulations with built-in accessibility features and data that show meaningful DE&I impact.

A screenshot of the metrics dashboard for the accessibility guide. Includes a line graph showing growth in user engagement over time, a donut chart of accessibility needs distribution, and statistics such as "79 Visual Impairments," "48 Mobility & Physical Disabilities," and other categories.
Finally Understand Your Disabled Fans

Untapped Revenue

Reach Untapped Audiences and Drive Commercial Growth

Our guides double as targeted marketing space, helping you connect with both disabled and non-disabled fans. Venues have seen thousands in additional value from promoted services and accessible offers built into the guide experience.

A screenshot displaying the "Provide Feedback" form for the Elder Grass Rime Accessibility Guide. Fields include Full Name, Email Address, and a Message box. Additional options are checkboxes for confirming attendance at the event and allowing Different Breed Demos to contact the user for more information. A CAPTCHA verification is present.
Collect Feedback From Fans Directly On The Guide

Fan Insights

Unlock Fan Insights That Drive Smarter Decisions

Gain a real-time view of who your fans are and what they need. Spot trends, uncover unmet access needs, and plan smarter with insights that support inclusive marketing, stronger reporting, and deeper loyalty.

A screenshot showcasing multiple accessibility guides from Different Breed Demos. Guides include Elder Grass Rime, Linkin Town, Swan Lake, and Wales vs Scotland, each labeled with the language, accessibility categories (e.g., VI, MHE, CIF), and a brief description of the guide's focus.
Simply Link To Your Guide From Existing Pages

White Label

Customisable, Brand-Aligned, And Built To Scale

Our platform adapts to your brand, your tone, and your needs. With white-labelling support, fans see your venue, not us, while still benefiting from an industry-leading accessibility experience.

Built For The Demands Of World-Class Venues

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Award-Winning Innovation

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  • Winner

    SI:X 2025 Showcase

    Music Ally

  • Finalist

    Guest Experience Award (DB x The WRU)

    Ticketing Business Awards 2025

  • Finalist

    Tech Innovation Of The Year

    Access All Areas Awards 2024

  • Finalist

    Diversity & Inclusion Award

    Access All Areas Awards 2024

  • Winner

    SI:X 2024/25 Innovation

    Music Ally

  • Finalist

    Disruptor Award

    Ticketing Business Awards 2024

The Why Behind Different Breed ®

We are using lived experiences to disrupt an industry that has long treated disabled communities as an afterthought. We are advocating for change and creating real world solutions to problems to ensure that current and future generations have equal access to events.

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