Real Results From The Venues Leading The Way

Discover how stadiums and organisers are reducing support pressure, meeting compliance, and delivering personalised experiences at scale, all through Different Breed's data-driven accessible fan guides platform.

    • A stylized stadium icon with sharp, angular lines, accompanied by the words "Stadiwm Principality Stadium" beneath it.
    • A stylized Welsh Rugby Union emblem featuring three feathers and the letters "WRU" below a horizontal line.

    How Principality Stadium Cut Support Cases By 48% And Delivered A World-First In Accessible Matchday Experiences

    Inside view of principality stadium, with players on pitch and pyrotechnics in the background.

  • Fan Guides vs Help Centres: How Stadiums Win With Personalisation And Real-Time Insight

    Crowd holding smartphones in the air with flashlights on.

Driving Results For Stadiums, Arenas & Sports Clubs

Our platform helps event teams at every scale reduce support cases by nearly 50% while increasing guide views by over 60%, all while scaling effortlessly to meet the demands of world-class events. From sport to live music, we support national venues in meeting compliance obligations, advancing DE&I outcomes, and unlocking new revenue from underserved audiences.

Aerial view of the Principality Stadium in Wales, surrounded by the city skyline and urban landscape.

  • 148K

    Monthly Unique Visitors

  • 48%

    Drop In Support Cases

  • 856K

    Fans Reached Per Month

  • 7.2M

    Monthly Interactions

Built For The Demands Of World-Class Venues & Events

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