Real Results From The Venues Leading The Way

Discover how stadiums and organisers are reducing support pressure, meeting compliance, and delivering personalised experiences at scale, all through Different Breed's data-driven accessible fan guides platform.

    • A stylized stadium icon with sharp, angular lines, accompanied by the words "Stadiwm Principality Stadium" beneath it.
    • A stylized Welsh Rugby Union emblem featuring three feathers and the letters "WRU" below a horizontal line.

    How Principality Stadium Cut Support Cases By 48% And Delivered A World-First In Accessible Matchday Experiences

    Inside view of principality stadium, with players on pitch and pyrotechnics in the background.

  • Fan Guides vs Help Centres: How Stadiums Win With Personalisation And Real-Time Insight

    Crowd holding smartphones in the air with flashlights on.

Driving Results For Stadiums, Arenas & Sports Clubs

Our platform helps event teams at every scale reduce support cases by nearly 50% while increasing guide views by over 60%, all while scaling effortlessly to meet the demands of world-class events. From sport to live music, we support national venues in meeting compliance obligations, advancing EDI outcomes, and unlocking new revenue from underserved audiences.

Aerial view of the Principality Stadium in Wales, surrounded by the city skyline and urban landscape.

  • 148K

    Monthly Unique Visitors

  • 48%

    Drop In Support Cases

  • 856K

    Fans Reached Per Month

  • 7.2M

    Monthly Interactions

Built For The Demands Of World-Class Venues & Events

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