Different Breed ® & Access Card

Key Stats

• 730+

  Symbols Identified

• 128K

  Unique Visitors

• 141K

  Guide Views

• 423K

  Interactions

The Background

For many disabled fans, the obstacle to attending an event isn't the ticket price - it’s the uncertainty. Without a clear view of the experience from their specific perspective, many decide not to attend at all.

• The Problem

  79% of disabled fans are discouraged from attending because they find it difficult to access accurate information.

• The Friction

  Fans are forced to hunt through generic FAQs or contact overstretched support teams to confirm if their needs will be met.

• The Solution

  Instant integration between Different Breed ® guides and Access Card eligibility.

• The Result

  We replace "searching" with "finding", meaning from the moment an access card is linked, the guide re-configures to show what specific information the fan needs to know.

Predictive Intelligence

Data is only valuable if it’s actionable. Customers have access to a combined view of Different Breed metrics and Access Card eligibility that offers a 360-degree view of their audience before they arrive.

• Beyond The Ticket Office

  Invisible audiences are now visible with their engagement being tracked during the planning phase, not just after a purchase.

• The "Why" Behind The "Who"

  Customers can now see verified eligibility and real-time interest to pinpoint high-demand services.

• Operational Readiness

  Customers gain a real-time snapshot of their audience to optimise staffing, resource allocation, and facility management weeks before gates open.

• Strategic Outcome

  Raw data is transformed into predictive intelligence to justify EDI investment and drive ROI.

Customer Support & Operations

Accessibility shouldn't add to your team's workload, it should automate it. This integration acts as a 24/7 digital concierge for your most complex enquiries.

• 48% Lower Support Volume

  Benchmarked results show nearly half of service enquiries that are linked with an access card are resolved through automated, personalised self-service.

• Informed Staffing

  Through access card data, we can now provide a precise understanding of audience requirements (mobility, sensory, etc.) across your entire fan base before they arrive.

• Low-Lift Tech

  We delivered an integration that’s designed to coexist with existing systems, seamlessly integrating with Ticketmaster and Tixserve.

• Strategic Outcome

  Teams moved from "firefighting" to "foresight," turning accessibility from a cost centre into an operational efficiency win.

Marketing & Brand

Inclusive communication is a driver for loyalty and commercial growth. By merging access card eligibility with engagement, we move your marketing from "box-ticking" to authentic fan-first experiences.

• Targeted Engagement

  Verified eligibility from access card is used to inform meaningful comms. No more "one-size-fits-all" accessibility messages.

• Automate Your Accessible Comms

  Use the access card linked to the fan's purchase to deliver a personalised fan guide straight to their inbox, making accessibility a first-class experience.

• The "Golden Hour"

  Customers (such as Principality Stadium) are now producing hyper-personalised info into post-purchase comms to replace fan anxiety with excitement.

• Strategic Outcome

  Authentic reputation is delivered as a world-class experience, driving repeat bookings and brand advocacy through "Gold Standard" service.

Personalisation & Compliance

Fan expectations are rising, and legislation is changing. This partnership ensures your venue stays ahead of the curve.

• Zero Manual Filtering

  Content adapts automatically based on verified needs, highlighting what is most important to that specific fan.

• Total Compliance

  Built for WCAG 2.2, EA2010, and EAA2025 (European Accessibility Act) readiness out of the box.

• Lifetime Value

  Link multiple Access Cards simultaneously to customise the experience for group or family visits, providing “one tap” access to a personalised experience based on the Access Card symbols.

Confidence Boosting

The foundation of attendance is confidence in clicking "book" with reassurance that their existing needs are met from the information on their access card. When fans feel listened to, they spend more and return more often.

• The Confidence To Book

  This integration empowers fans to explore the entire venue experience, ensuring they don't feel "restricted" to specific accessible zones.

• Universal Support

  We extend the Access Card symbol logic to cover wider needs, supporting fans with temporary injuries or wider access requirements.

• Door-to-Door Planning

  Customer can link local landmarks and transport based on disabled needs to create a seamless, stress-free journey.

• Strategic Outcome

  By linking an access card we remove the "fear of the unknown" to increase ticket conversion, boost secondary spend, create brand ambassadors and establish your venue as a premier destination.