We Are Experts Making In World-Class Accessible Fan Experiences
Innovative, personalised and fully integrated fan guides that reduce support demand and deliver EDI success.
Fuelling Every Fan's Experience Across Their Lifetime.
250K
Monthly Unique Visitors
48%
Drop In Support Cases
850K
Fans Reached Per Month
7.1M
Monthly Interactions
Loved By National Stadiums, Sports Clubs, Sports Unions And Festivals.
Explore some of the guides our customers have made.
The Simple Way To Build Guides That Connect With Your Fans.
Create Your guide
Curate your content with a range of pre-built blocks.
Share With Your Fans
Provide a self-service experience that adapts to their individual needs.
Analyse, Review And Learn
In-depth EDI reporting and real-time analytics provide a deeper insight into your fans and their access requirements.
Built With Passion By The People Who Need It Most
Create A Lasting Impression
With an experience that evolves with your fans and keeps them coming back.
Reduce Support Cases
A central knowledge base that drives self-service and cuts down on inbound enquiries.
Drive Commercial Opportunities
Open new partnership and sponsorship space with targeted messaging that connects directly with your fans.
Metrics You Haven't Had Before
See your entire fan base and not just ticket holders with real-time insights that inform EDI improvements and strategic planning.
Your Brand At Every Touchpoint
Customise your guide with your logo, colours, and domain for a fully branded fan experience.
Cross Platform And Mobile First
Optimised for every screen size, so fans stay connected wherever they are on the device they use most.
Protect Your Reputation
Answer questions before they’re asked, meet regulations with confidence, and ensure fans have a positive experience.
Integrate With Your Existing Systems
Get more done with the systems you already use.
Free Up Your Time & Focus More On Your Fans
Patch AI writes your alt text, reads your data, and lightens your team's load. That means faster fixes, better insights and happier fans.
Empowering Teams To Do Their Best Work
“The real-time insights Different Breed® unlocks are unlike anything we've seen before. It's not just about supporting disabled fans, it's helping us understand and serve every supporter better” |
- Liam Scott, Head Of EDI, The WRU
The Why Behind Different Breed ®
As a disabled-led company, we've experienced the barriers that often exclude disabled fans from live events. That's why we're building the tools we always wished existed, to make inclusion effortless, scalable, and meaningful for both events and their fans.