We are of a Different Breed ®
At Different Breed ®, ambition meets empathy in our mission to create a more equal world. Founded from a personal journey overcoming stammering, we strive to empower and inspire. Discover our story and join the movement towards inclusivity.
Approaching an existing problem from a new perspective.
Explore the personal story of our founder, Craig, who grew up with a stammer. Discover how this hidden disability influenced his life and inspired the core values of Different Breed ®
Our Mission
Create experiences that break down barriers and bring people together.
The values that drive our mission and purpose.
Empowering accessibility
To lead by example and push the world towards recognising that it equality encompasses more than just additional features or packages, but rather the provision of equal opportunities throughout every journey.
We see a space that is crying out for innovation that can enable creativity to promote inclusivity and equality.
Our Journey
2019
Founded
Founded with a mission to harness the power of technology, Different Breed ® sets out to revolutionise accessibility within the events industry.
2020
Taking a risk on the future
Pandemic hits, everything closes and the future of events is uncertain. Our team believes in the mission, doubles down and extends our roadmap.
2021 - 2023
Building On Top of Solid Foundations
We continue to build our platform, grow our team and work with our partners to create a more accessible world.
2024
Launch
We launched our platform to the world and began our journey to set a new standard for reasonable adjustments in the events space.
Our small multinational team that champions inclusion and equality.
Craig Pryde
Founder & CEO
Award-winning software engineer and accessibility advocate with a passion for creating a more inclusive future for events.
Daniel Cook
Advisor
Experienced manager in the sports and live events sector, deeply committed to delivering exceptional customer experiences and fostering inclusive events.
Lousie Parry
Advisor
Seasoned ticketing professional, Passionate about creating an inclusive and accessible theatre experiences, with an unwavering commitment to customer satisfaction.
Dave Powell
Advisor
Seasoned ticketing expert with 30 years of experience in orchestrating large-scale events and optimising their underlying systems.
Katie Blake
Advisor
Seasoned brand consultant and PR expert, Katie Blake, combines her deep industry passion with a proven success record for leading brands, making her a powerhouse in the events and attractions sector.
Anna Wiseman
Advisor
Anna has been committed to creating inclusive spaces and experiences throughout her career in the culture and entertainment sectors. Her tenure in the ticketing industry is distinguished by her success in forging strategic partnerships for top-tier ticketing companies.
Leia Pryde
Director of Purr-spectives
Inspires creativity by engaging in quirky behavior like sitting on keyboards or gazing thoughtfully.
“Through a shared mission, we challenge the status quo in a culture that encourages learning”
Craig Pryde
CEO
From designers and engineers to product and account managers, everyone at Different Breed ® works to create a more inclusive future for events.
Our commitments to the sustainable development goals.
Gender equality
Different Breed ® is dedicated to fostering an inclusive culture where individuals are accepted and valued for who they are, regardless of their circumstances.
We prioritise equality in digital experiences and within our organisation, ensuring that gender, race, or creed do not affect suitability or compensation. Our mission extends to championing the LGBTQ+ community and women in technology, driving industry-wide change and providing opportunities for talent at all levels, while actively combating discrimination based on personal identity.
At Different Breed ®, we aim to maximise our efforts to contribute to the United Nations Sustainable Development Goals. As a business, we are committed to building a more sustainable future for the next generation.